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Web Design (mockups) Ui/ux

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Asset 23 - Website Development & Digital Marketing

UI / UX Design

The goal of our company is to design and develop websites with a strong user‑centered approach, focusing on users’ needs and delivering the best possible experience on the website.

What exactly is UI/UX?

These two terms refer to user navigation and overall experience within a website or an application. More specifically, UI (User Interface) focuses on the visual design of a website, including colors, sizes, spacing, layout, and other visual elements. UX (User Experience), on the other hand, focuses on how information and functionalities are structured and organized within a website.

Both aim to make navigation easier for the user while leaving a positive and enjoyable impression throughout their browsing experience.

Why is UI/UX design important for your website?

In today’s digital environment, where users access websites through a wide range of screens—including smartphones, tablets, and desktop computers—Cactus ensures that each page is fully accessible across all devices and displayed in the optimal way.

Beyond responsiveness, it is crucial for potential customers to feel comfortable and navigate easily through your company’s or organization’s website. A well‑designed UI/UX helps users find what they need quickly and interact with your content effortlessly.

Core Principles of Effective UI Design

The main characteristic of UI design is understanding user needs based on the services each company provides. This understanding is built on three fundamental principles:

By applying these principles, we create modern, fully functional websites that deliver real value to users.

Key Characteristics of an Optimal Website Content Structure

Clarity: Information is communicated quickly and accurately.

Visual distinction: Displayed information can be clearly differentiated.

Conciseness: Users are not overloaded with unnecessary information.

Consistency: A unified design that aligns with user expectations.

Scannability: User attention is directed toward the most important information.

Readability: Content is easy to read and visually accessible.

Ease of understanding: Meaning is clear, straightforward, interpretable, and recognizable.

Frequently Asked Questions about Eshop creation

A UI/UX mockup is a high-fidelity visual design that shows how a website or app will look before development begins. It includes layout, colour, typography, spacing, and key interface elements so stakeholders can agree on design direction early on.

Mockups help visualise the final product, align design expectations between stakeholders and developers, uncover design issues early, and reduce costly changes later in the build process. 

Wireframes are low-fidelity outlines showing structure and layout without visual detail. Mockups are static, detailed visuals showing design elements. Prototypes add interactivity. Mockups serve as the bridge between early sketches and interactive prototypes. 

You’ll get visual screens showing key pages and interface elements of your project (e.g., homepage, product pages, navigation, forms), styled according to your brand and optimised for usability. These designs can be shared with your team or used as the basis for development. 

Yes. Mockups are designed to be revised based on your feedback so that the visual direction meets your expectations before development begins. 

Absolutely. Mockups can include layouts for different device sizes (desktop, tablet, mobile) so you can see how your site or app will look across screens. 

The time depends on scope and number of screens. Simple projects can be completed faster, while larger, more complex services with many screens take longer. Your project manager will share a timeline during planning. 

Yes — you’ll receive the source design files (e.g., Figma, Adobe XD) along with any assets needed for development, so your team can implement the final product efficiently. 

Yes. Mockups are used as the visual blueprint for development. Once approved, developers use them to build the live product with accuracy. 

Our designers can propose visual directions and mood boards based on your brand, audience, and goals. We refine this collaboratively until you’re satisfied. 

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